Amazon has over the years been the go-to place for almost all items online. This has therefore given them the opportunity to gather as much data as possible about human buying and purchasing behaviour and as such can implement it in any industry they wish to.
But the travel industry, whether by air, land, or sea, may differ. Even though Amazon has usually never had a problem getting customers over the past years, they may have to tweak their data to find meaningful and sure customer acquisition strategies for their potential travel industry especially when it comes to accommodation.
PhocusWire discusses this entry into the travel space by the e-commerce giant and rightfully asks: “What does the future of travel look like in relation to Amazon? Will the platform become a major player in the industry? And if so, in what form?”
With travel, the killer product is hotel rooms. In contrast to, for example, air where distributers only make a few dollars per transaction, with hotels their take can be over 20% of transaction value. The challenge for a new entrant is that securing access to hotel inventory is not an easy task.
